Differentiating during constant crisis in LATAM

In current times, there is oversupply of similar companies, offering similar ideas, creating items with comparable quality and similarly priced. Why should customers buy a particular brand and even more, why should they keep buying the same brand? The latest trends in consumer behavior analysis aim to create a more rewarding and differentiated experience for clients. Thought and action are co-dependent, an individual’s unconscious conceptions and their purchase decisions are unexplainable to the own consumer. How [...]